LACOSTE, POLO HERITAGE
This short film introduced Novak Djokovic as the new face of the brand, mirroring him with René Lacoste. The video alternates between images selected from the Pathé archives and sequences shot for the occasion, over a jazz track reflecting the nervosity of the sport.
• Film art direction & title design in collaboration with Thomas Cristiani
• Directed by Julien Pujol
• Produced by Kitten Production