Paired with the iconic moon symbol present since the brand’s creation, the custom typeface developed for the new wordmark is based on a traditional serif, allowing a sharp contrast with the garments aesthetic but also echoing the timeless themes that are at the heart of the brand.
• Brand identity & website design by Bureau Antoine Roux
• Website developed by Tristan Bagot
• Original website design in collaboration w/ Thomas Cristiani
• Custom typeface designed in collaboration w/ Alex Paraboschi