The importance given to jewellery in the brand’s collections is reflected in the campaigns: one places earrings and model side by side creating a strange micro-macro effect, another was inspired by Russian collages and early photograms, turning jellewery pieces into abstract, totem-like constructions. The FW18 film replaced the traditional runway show and was screened at Cinéma Le Balzac during Paris Fashion Week, with posters displayed at the cinema’s front.
• Brand identity & creative direction by Bureau Antoine Roux, in collaboration w/ Thomas Cristiani
• All styling by Georgia Pendlebury
• Photography by Image Group (Pre-fall 18, SS19)
• Film directed by Grégoire Dyer, with music by Charlotte Boisselier (AW17)