The highly technical craft involved in making Xu Zhi’s garments is echoed in every piece of communication: a custom typeface, a lookbook shot in the designer's London studio resembling a supplier notepad, cut out models pasted along clay sculptures, and hand coloured postcards.

• Brand identity & creative direction in collaboration with Thomas Cristiani
• Photography by Amanda Camenisch (SS17), Image Group & Antoine Roux (AW17, SS18)
• Styling by Victoire Simonney (SS18)

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